It’s landing page review time again and today I’ll be taking a look at pages promoting ‘Paid Surveys‘, following last week’s appeal for landing page examples to be critiqued.
Each landing page will be looked at from the point of view of the user in order to determine whether the page delivers a clean, successful landing, or a bad one. Areas that require attention will be highlighted and suggestions for improvements will be made along the way.
This headline isn’t prominent enough. It plays second fiddle to the subheader (which actually comes first) and so the benefits of sticking with the landing page aren’t immediate.
Aside from this, the headline copy itself isn’t exactly the most tantalizing. I would place it atop of the page and lead with the main value of the offer, something along the lines of: ‘Earn Cash & Rewards For Your Views’ and then follow up with the subheader: ‘Join the world’s fastest growing online market research company’.
This image does NOTHING to put the value points of the offer across. Instead, it focuses on the ‘unity’ of sharing views and as a result the monetary incentive for visitors to sign up is lost.
I’d strongly suggest changing this image to something that conveys the ‘cash’ aspect of the offer, maybe using an image if somebody sat at their computer with a dollar/pound sign printed in their coffee mug – thus conveying the notion of earning cash from home.
These icons may look nice and shiny, conveniently illustrating the meaning of your copy in a clear and concise manner, but they’re also a major distraction from more important elements on the page. I’m talking about your CTA Button.
I’d always suggest using bullet-points instead of icons to structure your copy. Otherwise you may want to consider grayscaling your icons so that they do not distract from your CTA.
4. CTA Button
Speaking of which, let’s take a look at the CTA Button and see what we can do to make it more effective.
Okay, so it’s a nice shape and size, and the Button text has plenty of motivation. Unfortunately the Button color is the same as a number of other elements on the page and as a result it doesn’t look as distinct as it should.
5. Empty Space
Why is this space empt, couldn’t you think of anything to fill it with? The overall page looks kind of messy because of the absence of any content here. And messy often equates to ‘frustration’ and ‘confusion’ in the landing page game – which in-turn sends visitors packing moments after they’ve arrived.
6. Element needs testing
Social proof is always something to include when it comes to landing page optimization, but Facebook buttons and pictures can sometimes serve as a reminder that visitors could be doing something more interesting with their time.
I’d recommend testing this element to determine it’s effectiveness. I suspect bounce rates may be currently higher than they ought to be because of it, but we’ll never know unless you find out for yourself.
There’s a lot of messy aspects about this landing page; the composition is unneven, the headline doesn’t sit right and there’s far too many icons cluttering up the place. It needs some serious fine tuning in all the elements that matter. Crash Landing!
Your Say Pays
1. Missing headline
Besides the fairly self-explanatory name of your company, there’s no clear indication as to the purpose of this landing page. A headline would have been nice, explaining what your landing page is all about and telling me about the values of your service.
For anybody unsure why they’ve been directed to this page, a missing headline is going to lead to a huge bounce rate.
How about something as simple as: ‘Earn Cash & Rewards Filling Out Surveys’.
This headline gets straight to the point, no beating around the bush – which is precisely what this landing page needs.
2. Missing images/Social proof
This landing page is in desperate need of some imagery. Some pictures of people participating in the service would help put the offer into a context the visitor can recognize the relevance and value of, as well as establishing trust.
Speaking of trust, some customer testimonial (perhaps accompanying said picture) would really help to maker this page seem more authentic and reputable.
3. CTA Button
There’s two problems with this button. The first is no big deal, but it would be nice to factor in the ‘Free to join’ element of the offer into the Button text. (Easily fixed).
The other problem is the color. It’s much too similar to a lot of other elements on the page and doesn’t stand out enough. Changing it to something more unique would make a world of difference.
This landing page looks as though it’s still in the preliminary stages; there’s no imagery, no structure, not even an opening headline. It doesn’t really amount to much when you put all the things they got right together. Crash Landing!
At last, a headline that gets straight to the point and lays out the purpose of the page alongside the value of the product. I’d have no reservations about sticking with this page.
It’s also worth noting the surrounding copy (‘By completing our online offers in your spare time’ and ‘Earn up to £25 a day’) that help to strengthen meaning and value upon arrival. Very effective.
2. Learn More
Paid Offers have wisely chosen to include auxiliary information that might prove crucial on their actual landing page, instead of sending visitors elsewhere. In other words, everything I need if I wanted to find out more about how the service works is included on the page. There’s no external links which would otherwise lead to leakage.
3. This is a great element
Like customer testimonials and positive feedback, this element allows visitors to see exactly how the service has benefited other people – and thereby understand more clearly how it can be of benefit to themselves.
My only suggestion would be to include some actual customer feedback to instil trust.
This is a really easy landing page for me to judge; it’s great-looking, has plenty of personality and includes the fundementals to ensure a decent click-through-rate. A definite Clean Landing!
Next week’s Clean Landing or Crash Landing
Next week we will be critiquing landing pages dedicated to ‘Website Building Platforms’ so we welcome any landing page examples for review. Please send the URL of your landing page examples to email@example.com.
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