Dave Bird
posted this on October 23, 2012, 16:06
Absolutely! You may want to duplicate a campaign in order to split-test certain campaign settings.
You could test whether auto-optimization is more effective than manually optimizing the campaign yourself.
Different domain names could also be tested to see whether one performs better than the another.
To duplicate a campaign just click on the home icon and head back to the Dashboard. From here you can find the campaign you want to duplicate, and click on 'Duplicate' under ‘Options’.