Dave Bird
posted this on October 23, 2012 15:37
A ‘segment’ is a defined group of users that can be set up using different traffic filters.
Such filters include country, traffic source, keywords, device, operating system, clicked or converted visitors, or even the day of the week.
Segments are created so that you can tailor your landing pages to specific users.
To find out how to set up a segment, click here.