When it comes to landing page optimization, testing various designs and layouts may increase conversion rate, but such incremental improvements are not so impressive if a significant number of mobile visits – and mobile user behaviors – are being ignored. With mobile web use dramatically on the rise, it’s vastly important you adapt your strategy. […]
Call-to-action, otherwise known as CTA, is one of the most important elements of your landing page. This is the only area that represents your conversion goal – whether it is a purchase, a customer registration, or just a simple lead generation – so it needs to be as functional as it is persuasive in order […]
When it comes to improving the performance and overall productivity of your landing page, A/B split testing can prove very effective. Which is why it’s so important that tests be carried out carefully, correctly and above all else, fairly. Consistency is the cornerstone of experimentation, and your tests need to be conducted to a stringent […]
