Another week, another chance to take a look at your landing pages and see what you did right and where you went wrong. Today, I’m going to be looking at landing pages dedicated to Exclusive Deals, as requested in last week’s review.
Each landing page will be looked at from the point of view of the user in order to determine whether the page delivers a clean, successful landing, or a bad one. Areas that require attention will be highlighted and suggestions for improvements will be made along the way.
1. Headline and header
This headline gets straight to point and stands out from the rest of the accompanying copy (the header). It eases the reader into the rest of the page nicely, all the the while remaining revenant and value-orientated throughout.
2. Image with feeling
If there’s one word I’d use to describe this main background image, it would have to be “emotive”. It really helps to communicate that feeling of going on holiday; helping visitors to recognize the value of your product and thusly prompt an action out of them.
Let’s break this call-to-action down into several sections, starting with the CTA copy: ‘Join for free and start an adventure’ is highly motivational, and white text on black background exudes luxury and premium service.
The form doesn’t look too complicated and should yield a decent click-through rate. If you’re promoting a premium product/service, however, then you may wish to include some ‘qualifying’ form fields to filter out and disinterested leads. I’d suggest testing a variant that includes a ‘credit card requirement’ field. This will help generate leads of a much higher quality.
The CTA button looks great against the black background. The color combination is fittingly luxurious.
This is a really-nice looking landing page. The fundemental basics have been done perfectly and I wouldn’t hesitate to fill out my details if this was what I was looking for. It might be too easy to complete, however, which is why I recomment a ‘qualifying’ variant. Clean Landing!
1. Where’s your headline?
There isn’t really a headline on this page. Certainly nothing that grabs the visitor’s attention in a personable way; instead diving straight in with the call-to-action copy.
I’d like to see a more prominent headline, something that adds more relevance and then eases the reader into the rest of the page. This the format most users are familiar with and it’s one that frequently works best.
2. Form and CTA Button
There’s not a great deal for me to add here. The entire call-to-action is kept relatively short and sweet. I like the CTA button appearance, it’s bold and eye-catching and the accompanying button text is a nice touch.
3. Image has lots of feeling, but no relevancy
The entire page, focused on the CTA area, is practically built around this single background image and the story being told.
I love the fact that you’ve decided to use people in your imagery, as it helps visitors to connect with your brand/product. But what exactly are the brands and products you’re going to be promoting? I want to see an image with more relevancy.
Aesthetically, this is great-looking land page. It’s crisp and lean and simple to navigate. I just think there’s not enough ‘clarifying’ information present – whether that be in the headline or the image. Crash Landing!
1. Headline and header
I’m looking at this headline and thinking that maybe you should change the headline and header around; leading with the ‘Save up to 70% on luxury hotels and holidays’ as this conveys immediate value and relevancy.
2. CTA Button
Your CTA Button shares the same color as a number of other elements on the rest of the page, and this prevents it from standing out as well as it should do. Change it now.
3, 4 &5. Product images
Showcasing examples of the kinds of offers you promote would work better if you included images of people. This would help users to recognize the value in a more personally relevant way and establish a stronger connection with the product.
Out of the two different holiday deals landing pages, this one could do with the most work. Some images of people woud definitely help. Crash Landing!
Next Week’s Clean Landing or Crash Landing
Next week we will be critiquing landing pages dedicated to ‘Media Streaming‘ so we welcome any example landing page examples for review. Please send the URL of your landing page examples to firstname.lastname@example.org.
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