Platform Overview
Create effective landing pages, multi-step pages, and minisites with ease, target them down to a seriously specific level, see it happening live, and know your ROI at a glance. Clickthroo is the all-round landing page software platform.
Clickthroo will change your life for the better
What you can expect from Clickthroo…
- Complete Landing Page Marketing Platform – hosted (on the Rackspace Cloud), without the need for any third-party software
- Landing Page Builder – easily build smart and effective landing pages, multi-step pages, and minisites without a need for the I.T guys
- Landing Page Templates – get started with our selection of 100+ templates (including mobile landing pages)
- A/B Testing – publish, then set your variant weighting and leave it to run
- Auto-optimization – set campaigns to optimize by conversion/click-through rate on the fly
- Landing Page Segmentation – show specific landing pages to different segments. Over 20 different filters to segment visitors by
- Live View – watch the activity of your page visitors in real-time in Live View mode
- Click Fraud Detection - obtain full reports on invalid clicks including duplicate clicks, bot/spider clicks, and clicks from non-targeted countries.
- Tracking & Reporting – full ROI tracking & reporting suite, including over 20 different report types and hundreds of custom report combinations.
Easy Campaign Set-Up
We like to keep things simple. The Clickthroo campaign creation wizard is so simple that it only takes a few minutes and you already know how to use it.
Ready, Steady, Publish!
Campaign Creation Features
- Intuitive campaign creative wizard
- Set your optimization preferences – Auto (by conversion rate), Auto (by click-through rate), or manual.
- Select a Clickthroo domain name or easily use your own (e.g, www.yoursite.com, or page.yoursite.com)
- Set a profile for each conversion to enable granular conversion reporting
- Set your reporting currency on a per-campaign basis
- Build your traffic source list, and easily add custom parameters from each of the main ad networks (point and click)
- Set the traffic cost, and revenue per conversion (for ROI reporting)
- Select between using landing pages and/or direct linking to a page on your website
- Choose your landing page template or start from scratch
WYSIWYG Landing Page Editor
You don’t have to be a coder or I.T expert to use our browser-based landing page editor. It’s been designed with simple usability in mind and will give you the agility to publish industry-standard landing page experiences with the minimum of fuss.
We love our editor, we really do.
Here are a few reasons why…
- Browser-based – no downloads needed
- Drag & drop interface
- Easy layering system
- Simple form builder
- Re-size anything including videos and forms
- Easily add text, images, forms, video (with auto-play option), html (maps, widgets, etc), and audio (with loop option)
- Control your page titles and meta tags – great for SEO
- Custom page dimensions
- Easily add dynamic text to your pages – add the visitors location, keyword, referring URL, the time or a countdown clock with the click of a button
- Control the properties of each page element – add rounded corners, shadows, transparency, layers, and borders
- Organize your images and sounds with folders for easy grouping
- Public image library -hundreds of stock icons, buttons, and other image elements available
- Quickly add variants (landing page variations) – start with a new template, a blank page, or just copy an existing variant
Landing Page Templates
Get a head start with your landing page designs with our elegantly crafted templates that are designed to skyrocket your conversion rates.
‘Black & White’ Template
100+ Landing Page Templates Available
Why you should use our templates?…
- We have over 100 landing page templates for any type of campaign, including full-page, mobile, and windowed (pop-up)
- Saves you time, effort, and conversion rate failure (!)
- Designed with the latest conversion optimization best-practices in mind
- Simple to edit and customize
- Easily swap any of elements using the Clickthroo image stock items or upload your own
- All templates are fast-loading and retina-ready.
- Click to preview a few of our landing page templates
A/B Testing & Auto-optimization
Split-testing is easy with the Clickthroo A/B split testing and auto-optimization engine. Manually control your experiments or let the system optimize your campaigns for you. Robust, efficient, and effective.
Proprietary Testing & Optimization Engine
More about the beauty of Clickthroo’s testing/optimisation…
- Add unlimited variants to test, including testing against page on your website
- Easily import existing variants into your campaign
- Test and track multiple links on the same landing page
- Easily split-test every page element you add
- Select auto-optimization and set your campaigns to optimize by conversion rate, click-through rate, or form submissions
- Set & Forget – let our proprietary optimization engine do the heavy-lifting
- Need to split-test to find the best performing day of week or hour of day? Clickthroo does that too.
- Opt to manage your campaigns manually, and set how often each landing page variant is displayed (weighting)
- Test by location, browser, device (including mobile), traffic source, keyword, referring URL, operating system, visitor behavior and every combination thereof
Visitor Segmentation
Target someone in France, who’s using the Google Chrome browser, on their iPad, searching for a particular keyword, on a Monday, at 7am – the segmentation possibilities really are endless. Improve conversion figures by targeting specific landing pages to the right people, at the right time, in the right place.
Segment your way to profitability.
Why segment?…
- Target specific landing pages to specific users easily
- Target users in a particular country
- Show your landing pages only on a particular day and/or at a specific time
- Develop landing pages for those who searched certain keywords
- Display different pages to converted/returning/clicked visitors
- You can even target users on an individual device (e.g. iPad, Mobile) and device model
- Many more segments on offer
- Separate reporting for each individual segment
- Identify profitable segments in the reporting suite and split-test further
Live View
Watch your campaigns’ progress in real-time and in full screen mode. Spy on your visitors - see which traffic source they came from, which landing page they saw, which keywords they used, and more. It’s seriously addictive stuff!
What to love about Live View…
- See real-time stats for individual campaigns
- Watch your live stats in Full Screen mode
- Each page open is timestamped
- Know which browser a user went through
- See which variant was shown
- Colour coded Clicked / Converted icons (Green is good!)
- Identify the traffic source a user came through
- See the keywords the users input to see your page
- Play sounds each time a conversion is made
Tracking & Reporting
The Reporting suite allows you to plunge into your stats for different networks, segments, variants, and even down to the day or hour! Drill down to a whole new level of reporting and strike your oil with Clickthroo!
Easily see the return on your investments.
Why you will love our reporting…
- Set featured campaigns on your Dashboard – see the latest stats and trends
- Full ROI reporting
- Color-coded to understand performance at a glance
- Campaign overview reports – filter by active campaigns only
- Filter by country, variants, traffic source and time period
- See which referrals are most profitable or costing you money
- Display by days of the week or hours of the day
- Reporting for individual segments
- See a summary for individual conversions
- Delete conversions if they are invalid or were tests so your stats don’t skew
- Export your stats into a neat and tidy PDF file
- Have the ability to reset your stats
