It’s an unfair assumption to say ‘the customer knows nothing’, but it’s the best assumption to make when it comes to designing your landing page. Even the most intent customer who knows exactly what they came for will never be in full possession of the facts. When it comes to conversion marketing, recognizing the […]
If a landing page (a page designed specifically for first-time visitors) is crafted well enough, it will almost certainly result in a better conversion rate than simply dumping people into the homepage of your website. In short, if a landing page is of a superlative design, has undergone numerous changes and rigorous testing in order […]
Let’s get right to the point. After all, we’re here to talk about landing pages and as marketers we are often asked the question ‘what is a landing page?‘. In its purest sense a landing page is exactly as it sounds, a single web page that a visitor can arrive at or ‘land’ on, typically […]
