I don’t believe in leaving success to chance. I believe a true marketer forges his own success, by studying the information at his disposal in order to determine what will work before he does anything else. Identifying the best opportunities to nail conversion is key to optimizing your ROI. Blindly marketing to anybody at any […]
Another week, another chance to take a look at your landing pages and see what you did right and where you went wrong. Today, I’m going to be looking at landing pages dedicated to Exclusive Deals, as requested in last week’s review. Each landing page will be looked at from the point of view of the […]
Landing page length can be a tricky subject. Besides getting the overall page length just right, it’s also important to manage your content volume. Every aspect impacts on conversion rate, from the length of your headline to the number of fields on a data capture form. There’s a fine line between efficiency and compromising clarity. […]
It’s landing page review time, and in spirit of the World Cup final we’re taking a look at landing pages promoting Free Bets for the tournament. Each landing page will be looked at from the point of view of the user in order to determine whether the page delivers a clean, successful landing, or a […]
Long vs. short landing pages - which one works better? Many factors of a landing page impact whether a visitor converts, it’s not all down to how long or how short your page is. That being said, the overall length of a landing page will either make or break a sale. It all depends on […]
So your landing pages are working like a dream and you’ve captured enough leads to last you a lifetime. But being an experienced marketer, you should already know by now that leads never last a lifetime - you need to cultivate and nurture them in order to see the fruits of your efforts. Email newsletters are a […]
It’s landing page review time, and today I’ll be taking a closer look at landing pages promoting Debt Management as requested in last week’s appeal. Each landing page will be looked at from the point of view of the user in order to determine whether the page delivers a clean, successful landing, or a bad one. Areas […]
