Click fraud is defined by Google as ‘clicks generated with malicious or fraudulent intent’. In other words, click fraud is a type of fraud specific to pay per click (PPC) online advertisements (either ad banners or paid text links) to increase the payable number of click-throughs to the advertiser. Originally, advertisers would pay a publisher […]
It’s time for another landing page critique, and today I’m taking a look at landing pages that are dedicated to Online Bingo. Following last week’s appeal for landing page examples, we have received several Bingo landing pages to be reviewed here at Clickthroo. Each landing page will be looked at from the point of view of […]
Today I’m taking a look at landing pages from the Credit Report sector, following last week’s appeal for landing page examples to be critiqued. Each landing page will be looked at from the point of view of the user in order to determine whether the page delivers a clean, successful landing, or a bad one. […]
How do you measure your marketing successes? This isn’t a rhetorical question, I’m genuinely interested to know what it is that you’re striving to achieve. Online conversions might look good on paper, but unless these successes correlate with money coming in, and an increase in business, then they’re not going to be much good to […]
It’s landing page review time, and today I’ll be taking a look at landing pages dedicated to Valentine’s Day Promotions - Valentine’s related products/services being one of the most popular search queries at this time of year. Each landing page was received following last week’s appeal, and will be looked at from the point of view of […]
When you’re writing your Google ads, do you just cobble something together that’ll do the job, or do you focus on maxing out your Quality Score as best you can? If you do the latter, off you trot. You probably don’t need to read this. But if you know you’re not getting the most out […]
Today I’m taking a look at landing pages from the Personal Trainer sector, following last week’s appeal for landing page examples to be critiqued. That means I will be looking at landing pages dedicated to offering personal trainer services, as well as landing pages promoting courses to become a personal trainer. Each landing page will […]
It’s landing page critique time, and today I’m taking a look at landing pages from the mortgage sector - ‘mortgage’ being the third most expensive keyword on Google AdWords. Following last week’s appeal we have received several landing page critique requests for the niche ‘interest only mortgage‘. Each landing page will be looked at from […]
There’s no overstating the importance of the words on your landing page. Landing page copy is essential for communicating the message you want to get across, as well as prompting the desired action from your users, all the while encouraging them along the way. That being said, so many companies are still making fundamental mistakes […]
When it comes to landing page optimization, testing various designs and layouts may increase conversion rate, but such incremental improvements are not so impressive if a significant number of mobile visits – and mobile user behaviors – are being ignored. With mobile web use dramatically on the rise, it’s vastly important you adapt your strategy. […]
