Author Archive for: Dave Bird

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About Dave Bird

Founder of Clickthroo and all-round CRO and UX fanatic.

Entries by Dave Bird

3 Quick Keys to an Effective Landing Page Layout

14 Nov 2014 /0 Comments/in Frontpage Article, Industry, Landing Pages

  As a-dyed-in-the-wool geek, I sometimes find myself applying video game logic to real-world scenarios and then playing them out in my head. Like, for instance, wondering how Link from The Legend of Zelda might cope with the monotony of monthly reports, or what would happen if Mario’s boss asked him to come up with […]

CRM Systems Landing Pages Critiqued - Clean Landing or Crash Landing?

08 Nov 2014 /0 Comments/in Clean Landing or Crash Landing, Frontpage Article, Industry, Landing Pages

It’s landing page review time, and today I’ll be taking a closer look at landing pages promoting CRM Systems as requested in last week’s appeal. Each landing page will be looked at from the point of view of the user in order to determine whether the page delivers a clean, successful landing, or a bad one. […]

More Popular Conversion Tactics That Won’t Always Hit

24 Oct 2014 /1 Comment/in Frontpage Article, Industry, Landing Pages

There’s no such thing as a dead-cert and many popular conversion tactics, commonly thought to increase click-through rates, can actually go horribly wrong and blow up in your face. That’s not to say all those ‘best practices’ and ‘landing page musts’ are a complete waste of time - it’s all a matter of proper execution. […]

Clean Landing or Crash Landing? Mortgage Landing Pages Critiqued

14 Oct 2014 /0 Comments/in Clean Landing or Crash Landing, Frontpage Article, Industry, Landing Pages

It’s landing page critique time, and today I’m taking a look at landing pages from the mortgage sector - ‘mortgage’ being the third most expensive keyword on Google AdWords. Following last week’s appeal we have received several landing page critique requests for the niche ‘interest only mortgage‘. Each landing page will be looked at from […]

Call Tracking – Why it Can Improve Your Performance Reporting

13 Sep 2014 /1 Comment/in Frontpage Article, Industry, Landing Pages

How do you measure your marketing successes? This isn’t a rhetorical question, I’m genuinely interested to know what it is that you’re striving to achieve. Online conversions might look good on paper, but unless these successes correlate with money coming in, and an increase in business, then they’re not going to be much good to […]

Travel Insurance Landing Pages Reviewed - Clean Landing or Crash Landing?

26 Aug 2014 /0 Comments/in Clean Landing or Crash Landing, Frontpage Article, Industry, Landing Pages

It’s time for another landing page review, and today I’m going to be taking a look at LP’s in the Travel Insurance sector. Each landing page will be looked at from the point of view of the user in order to determine whether the page delivers a clean, successful landing, or a bad one. Areas […]

5 Biggest Landing Page Fails of 2014 (So Far)

19 Aug 2014 /0 Comments/in Landing Pages

We get to see our fair share of landing page mistakes every week, in our ‘Clean Landing or Crash Landing?‘ feature. It’s a useful way to highlight some common things people do wrong when creating their landing pages. So we though it would be a good idea if we listed our top 5 biggest fails […]

Data Recovery Landing Pages Critiqued - Clean Landing or Crash Landing?

07 Aug 2014 /0 Comments/in Clean Landing or Crash Landing, Frontpage Article, Industry, Landing Pages

Data Recovery is one of the highest competitive key phrases, according to Google AdWords, so for today’s landing page review, I’ll be taking a look at two different pages within the ‘Data Recovery‘ sector. Each landing page will be looked at from the point of view of the user in order to determine whether the […]

Landing Page KPI’s - How to Identify Conversion Lift Opportunities

23 Jul 2014 /0 Comments/in Frontpage Article, Industry, Landing Pages

I don’t believe in leaving success to chance. I believe a true marketer forges his own success, by studying the information at his disposal in order to determine what will work before he does anything else. Identifying the best opportunities to nail conversion is key to optimizing your ROI. Blindly marketing to anybody at any […]

Exclusive Deals Landing Pages Critiqued - Clean Landing or Crash Landing?

22 Jul 2014 /0 Comments/in Clean Landing or Crash Landing, Frontpage Article, Industry, Landing Pages

Another week, another chance to take a look at your landing pages and see what you did right and where you went wrong. Today, I’m going to be looking at landing pages dedicated to Exclusive Deals, as requested in last week’s review. Each landing page will be looked at from the point of view of the […]

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