As a-dyed-in-the-wool geek, I sometimes find myself applying video game logic to real-world scenarios and then playing them out in my head. Like, for instance, wondering how Link from The Legend of Zelda might cope with the monotony of monthly reports, or what would happen if Mario’s boss asked him to come up with […]
It’s landing page review time, and today I’ll be taking a closer look at landing pages promoting CRM Systems as requested in last week’s appeal. Each landing page will be looked at from the point of view of the user in order to determine whether the page delivers a clean, successful landing, or a bad one. […]
There’s no such thing as a dead-cert and many popular conversion tactics, commonly thought to increase click-through rates, can actually go horribly wrong and blow up in your face. That’s not to say all those ‘best practices’ and ‘landing page musts’ are a complete waste of time - it’s all a matter of proper execution. […]
It’s landing page critique time, and today I’m taking a look at landing pages from the mortgage sector - ‘mortgage’ being the third most expensive keyword on Google AdWords. Following last week’s appeal we have received several landing page critique requests for the niche ‘interest only mortgage‘. Each landing page will be looked at from […]
How do you measure your marketing successes? This isn’t a rhetorical question, I’m genuinely interested to know what it is that you’re striving to achieve. Online conversions might look good on paper, but unless these successes correlate with money coming in, and an increase in business, then they’re not going to be much good to […]
It’s time for another landing page review, and today I’m going to be taking a look at LP’s in the Travel Insurance sector. Each landing page will be looked at from the point of view of the user in order to determine whether the page delivers a clean, successful landing, or a bad one. Areas […]
Data Recovery is one of the highest competitive key phrases, according to Google AdWords, so for today’s landing page review, I’ll be taking a look at two different pages within the ‘Data Recovery‘ sector. Each landing page will be looked at from the point of view of the user in order to determine whether the […]
I don’t believe in leaving success to chance. I believe a true marketer forges his own success, by studying the information at his disposal in order to determine what will work before he does anything else. Identifying the best opportunities to nail conversion is key to optimizing your ROI. Blindly marketing to anybody at any […]
Another week, another chance to take a look at your landing pages and see what you did right and where you went wrong. Today, I’m going to be looking at landing pages dedicated to Exclusive Deals, as requested in last week’s review. Each landing page will be looked at from the point of view of the […]
Landing page length can be a tricky subject. Besides getting the overall page length just right, it’s also important to manage your content volume. Every aspect impacts on conversion rate, from the length of your headline to the number of fields on a data capture form. There’s a fine line between efficiency and compromising clarity. […]
